Sam Hozan

Job Title(s)

About

Senior Data & Analytics Leader with 20+ years delivering scalable dashboards, data products, and decision-support solutions across Fortune 500 organizations (Nike, Microsoft, HP, Duke Energy). Certified Scrum Master who turns complex data into clear, actionable insight— enabling revenue growth, operational efficiency, and executive clarity.


SKILLS MATRIX

Tools & Platforms
  • Power BI, Tableau, Looker Studio
  • SQL (MS SQL, MySQL, Snowflake)
  • Adobe Analytics, Google Analytics
  • ServiceNow, Adobe Target
  • Salesforce Marketing Cloud
Data & Analytics Skills
  • KPI & Metric Design
  • Data Modeling, Segmentation, A/B
  • Customer Journey Analytics
  • Self-Service BI Enablement
  • Data Storytelling & Visualization
Business & Leadership
  • Data Product Ownership
  • Stakeholder & Executive Reporting
  • Agile / Scrum / Jira
  • Analytics Strategy & Prioritization
  • Cross-Functional Team Leadership


Samuel Hozan

Senior Data & Analytics Leader

Experienced in Adobe Analytics, Google Analytics, Power BI, Snowflake, MySQL, and MS SQL Server. Built executive dashboards, self-service reporting tools, and data pipelines that enabled strategic decisions across enterprise operations.

I bring a data-driven mindset to every initiative-translating complex analytics into results that drive strategy, efficiency, and clarity.

My background in both enterprise analytics and cybersecurity enables me to support digital transformation with a focus on secure, insight-led decision-making. This blend of expertise makes me a strategic asset to organizations that prioritize both innovation and integrity.

Resume

I bring 20+ years of experience delivering enterprise analytics, scalable data products, and executive dashboards across Fortune 500 organizations. Known for aligning technical solutions with business goals, I specialize in enabling insight-led decision-making, empowering teams, and leading high-impact initiatives from strategy through execution.


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Professional Experience


Data Product Manager - Analytics & Supply Chain Strategy

Duke Energy, St. Petersburg, FL

August 2024 – Present

Led data product strategy and analytics delivery across ITSM and Supply Chain initiatives, supporting enterprise-wide performance visibility and strategic capital optimization. Collaborated with business leaders, developers, and product teams to design insight-driven tools, define KPIs, and support strategic capital redeployment efforts across multiple workstreams.

Technologies: Power BI, SQL Server, Looker Studio, ServiceNow, Google Analytics

  • Partnered with Supply Chain and Finance leaders on cross-functional efforts to free up capital through material optimization and vendor agreement strategy
  • Developed analytics to support key workstreams including Material ID Interchangeability, Inventory Optimization, and Vendor Agreements
  • Delivered enterprise dashboards for ITSM platforms (ServiceNow, Service Hub), improving visibility and aligning metrics with stakeholder priorities
  • Aligned with workstream leads to define value capture goals and translate them into measurable, operational metrics
  • Integrated analytics outputs directly into product decision-making and executive reporting


Data & Analytics Solutions Lead

Tata Consultancy Services, Bradenton, FL

April 2018 – February 2024

Led enterprise analytics strategy and delivery across multiple Fortune 500 client engagements in retail, healthcare, and cybersecurity. Acted as a trusted advisor to stakeholders, managing end-to-end BI product development, analytics governance, and data storytelling initiatives aligned with business outcomes.

Technologies: Power BI, Snowflake, SQL Server, Adobe Analytics, Adobe Target, Jira, ServiceNow

  • Designed and implemented scalable Power BI and Adobe Analytics solutions across enterprise clients, driving adoption of insights tools at the executive level
  • Delivered data products integrating Snowflake, SQL, and visualization tools to support customer journey analytics, A/B testing, and site personalization
  • Partnered with Product, CX, and Engineering teams to define KPIs, optimize data pipelines, and align analytics with product roadmaps
  • Led Adobe Target experimentation initiatives, improving customer segmentation and personalization strategies
  • Oversaw analytics governance, ensuring data accuracy, documentation, and audit readiness across business-critical reporting
  • Served in key project roles including Cybersecurity Project Manager, Scrum Master, and Analytics Consultant, supporting digital transformation and BI modernization efforts


Senior Consultant – Enterprise Insights & Reporting

EY (Ernst & Young), Seattle, WA

July 2017 – Jan 2018

Partnered with Microsoft product teams across Office 365, Windows/Windows Server, and Visual Studio to design enterprise-scale reporting frameworks and strategic dashboards. Delivered insight solutions that supported executive leadership in tracking performance, identifying risks, and aligning roadmaps across multiple business units.

Technologies: Power BI, SQL Server, Adobe Analytics

  • Developed executive dashboards tailored to each Microsoft product group, enabling visibility into usage metrics, customer segments, and operational KPIs
  • Built data storytelling visuals that clarified adoption trends, product engagement, and release impact for senior decision-makers
  • Facilitated stakeholder sessions across product, marketing, and finance to define reporting goals, success metrics, and BI strategy alignment


Digital Analytics Manager – B2B & Product Insights

Nike, Beaverton, OR

October 2016 – June 2017

Led digital analytics for Nike.net and global B2B product engagement initiatives from Nike’s World Headquarters. Delivered insights that supported merchandising, campaign performance, and customer segmentation across Nike’s wholesale partner ecosystem.

Technologies: Tableau, Teradata, Adobe Analytics, Salesforce Marketing Cloud

  • Built executive dashboards adopted by merchandising teams to track product interaction and digital engagement
  • Analyzed B2B campaign and platform performance to optimize user experience across Nike partner portals
  • Delivered segmentation insights that shaped targeting and go-to-market strategies


Retail Analytics Lead – Store Experience Innovation

Nike, Beaverton, OR

April 2016 – August 2016

Led analytics strategy for Nike's retail innovation pilots and in-store experience initiatives. Delivered performance reporting and KPI frameworks to evaluate pilot programs, omnichannel engagement, and customer behavior inside flagship stores.

Technologies: Tableau, Jira, Omniture, Excel

  • Designed custom reports to evaluate impact of retail experience rollouts across multiple U.S. locations
  • Defined success metrics and aligned with program managers to track pilot performance and guest engagement
  • Visualized retail KPIs to inform store design, operations, and omnichannel experience strategy


Web Operations Data Analyst – BI Reporting

HP (Hewlett-Packard), Vancouver, WA

March 2013 – April 2016

Supported HP’s web-enabled printer ecosystem by managing analytics across 35M+ connected devices. Focused on operational KPIs, telemetry diagnostics, and business performance reporting.

Technologies: MS SQL, MySQL, SharePoint, Excel (Advanced), Custom BI Tools

  • Developed dashboards and diagnostic tools to track product performance, customer usage, and platform uptime across global printer lines
  • Partnered with R&D and customer support teams to investigate underperforming metrics and improve customer satisfaction and hardware reliability
  • Automated end-to-end data pipelines for weekly executive performance reviews, reducing manual workload and increasing report accuracy
  • Led data validation efforts to ensure telemetry accuracy across millions of IoT device records
  • Created ad hoc and recurring reports to support product launch reviews, QA diagnostics, and firmware optimization
  • Served as analytics liaison between software engineers and business stakeholders, translating operational needs into BI deliverables


Power SEO & Web Analytics Specialist

ADP (Cobalt Division), Seattle, WA

October 2012 – March 2013

Developed and implemented enterprise SEO strategies for top automotive brands (GM, BMW, Audi, Nissan). Focused on keyword optimization, traffic analysis, and competitive benchmarking to improve digital performance.

Technologies: Google Analytics, SEOmoz, Webmaster Tools, Excel, HTML/CSS/JS

  • Executed data-driven SEO tactics across 100+ dealership sites, improving organic visibility and site engagement
  • Delivered keyword performance reports and on-page optimization recommendations to internal account teams
  • Analyzed traffic trends to identify content gaps and conversion opportunities


Website Marketing Manager – Digital & SEO Strategy

EBSCO Industries, Hot Springs, AR

October 2008 – September 2012

Led digital marketing, SEO, and web analytics for NSC International, an eCommerce division of EBSCO. Focused on increasing site traffic, improving product performance, and driving ROI through data-informed strategies.

Technologies: Google Analytics, Adobe SiteCatalyst, SEO Tools, Microsoft Commerce Server, PHP, MySQL

  • Managed digital strategy across 1,000+ SKUs, improving search rankings and online conversions
  • Built keyword strategies, analyzed web traffic trends, and optimized site architecture for SEO
  • Collaborated with vendors to launch new product lines and track category-level performance


Education


Bachelor of Science in Information Technology – Web Development

2011 – 2013

University of Phoenix

Associate of Arts – Information Technology & Web Design

2009 – 2011

University of Phoenix

Certifications

I hold both the Professional Scrum Master™ I (PSM I) and Professional Scrum Master™ II (PSM II) certifications, reflecting my ability to lead Agile teams and drive delivery in complex environments. PSM I validates my foundational understanding of Scrum, while PSM II demonstrates advanced mastery in coaching, facilitation, and servant leadership. This progression highlights my commitment to continuous improvement and my ability to scale Agile principles across organizations. I also hold additional certifications in analytics, experimentation, and data strategy.

Professional Scrum Master™ I (PSM I)
Professional Scrum Master™ II (PSM II)
Google Project Management Certificate

Contact

I welcome professional opportunities and meaningful connections. If you'd like to discuss how my experience in data strategy, analytics, or leadership can support your organization's goals, feel free to get in touch via email, phone, or LinkedIn.

Location:

Tampa, FL

Call:

+1 360-281-3621